Publikationen
Books
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Stich, Lucas
(2017):
Buyer Behavior in Customer-Driven Pricing Mechanisms
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Articles in Refereed Journals (International)
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Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas
(2017):
Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
erschienen in: Journal of Economic Behavior & Organization, 136, 125-140.
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Spann, Martin; Stich, Lucas; Schmidt, Klaus M.
(2017):
Pay What You Want as a Pricing Model for Open Access Publishing?
erschienen in: Communications of the ACM, 60(11), 29-31.
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Stich, Lucas; Golla, Gerald; Nanopoulos, Alexandros
(2014):
Modelling the Spread of Negative Word of Mouth in Online Social Networks
erschienen in: Journal of Decision Systems, 23(2), 203-221.
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Articles in Refereed Proceedings (International)
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Zeithammer, Robert; Stich, Lucas; Spann, Martin; Häubl, Gerald
(2015):
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling
erschienen in: Proceedings of the 2015 Association for Consumer Research North American Conference, New Orleans, USA