Publikationen
Books
-
Stich, Lucas
(2017):
Buyer Behavior in Customer-Driven Pricing Mechanisms
nach oben
Articles in Refereed Journals (International)
-
Stich, Lucas; Spann, Martin; Schmidt, Klaus M.
(2022):
Paying for Open Access
erschienen in: Journal of Economic Behavior & Organization, forthcoming.
-
Dowling, Katharina; Stich, Lucas; Spann, Martin
(2021):
An Experimental Analysis of Overconfidence in Tariff Choice
erschienen in: Review of Managerial Science, 15(8), 2275-2297.
-
Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin; Stich, Lucas; Yegoryan, Narine
(2020):
Behavioral Biases in Marketing
erschienen in: Journal of the Academy of Marketing Science, 48(3), 449-477.
-
Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin
(2020):
Monetizing Online Content: Digital Paywall Design and Configuration
erschienen in: Business & Information Systems Engineering, 62(3), 253-260.
-
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas
(2017):
Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
erschienen in: Journal of Economic Behavior & Organization, 136, 125-140.
-
Spann, Martin; Stich, Lucas; Schmidt, Klaus M.
(2017):
Pay What You Want as a Pricing Model for Open Access Publishing?
erschienen in: Communications of the ACM, 60(11), 29-31.
-
Stich, Lucas; Golla, Gerald; Nanopoulos, Alexandros
(2014):
Modelling the Spread of Negative Word of Mouth in Online Social Networks
erschienen in: Journal of Decision Systems, 23(2), 203-221.
nach oben
Articles in Refereed Proceedings (International)
-
El-Gayar, Alaa; Guhl, Daniel; Stich, Lucas; Spann, Martin
(2022):
Lack of Transparency: Understanding How Consumers Handle Missing Information in Markets with Mystery Products
erschienen in: Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
-
Stich, Lucas; Spann, Martin; Häubl, Gerald
(2022):
Product Transparency in Online Selling Mechanisms: Consumer Preference for Mystery Products
erschienen in: Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
-
Zeithammer, Robert; Stich, Lucas; Spann, Martin; Häubl, Gerald
(2021):
Risky Consumer Decision Making in Costly Participative Pricing
erschienen in: Proceedings of the 2021 Association for Consumer Research North American Conference, Seattle, USA
-
Rußell, Robert; Stich, Lucas; Berger, Benedikt; Spann, Martin; Hess, Thomas
(2020):
Consumer Response to Digital Paywall Configurations: Choice vs. Quantity Restrictions
erschienen in: Proceedings of the 41st International Conference on Information Systems (ICIS), Hyderabad, India
-
Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph; Spann, Martin
(2019):
The Effect of Disclosing Labor Cost on Consumer Preference
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
-
Stich, Lucas; Spann, Martin; Häubl, Gerald
(2018):
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
erschienen in: Proceedings of the 2018 Association for Consumer Research North American Conference, Dallas, USA
-
Zeithammer, Robert; Stich, Lucas; Spann, Martin; Häubl, Gerald
(2015):
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling
erschienen in: Proceedings of the 2015 Association for Consumer Research North American Conference, New Orleans, USA