Factors Influencing the Forwarding Behaviour of Mobile Phone Users in the Context of Mobile Advertising in Europe
Autoren/Herausgeber: |
Tyufekchieva, Vesela Reichhart, Philipp |
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Erschienen: | 2017 |
Publikationsart: | Articles in Refereed Journals (International) |
erschienen in: | International Journal of Mobile Communications |
Weitere Quellenangabe: | Volume 16, issue 2 |