Factors Influencing the Forwarding Behaviour of Mobile Phone Users in the Context of Mobile Advertising in Europe
| Autoren/Herausgeber: |
Tyufekchieva, Vesela Reichhart, Philipp |
|---|---|
| Erschienen: | 2017 |
| Publikationsart: | Articles in Refereed Journals (International) |
| erschienen in: | International Journal of Mobile Communications |
| Weitere Quellenangabe: | Volume 16, issue 2 |