Measurement of Consumer Search Costs and their Use for Optimal Price Discrimination
Autoren/Herausgeber: |
Prof. Dr. Martin Spann Skiera, Bernd Schäfers, Björn |
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Erschienen: | 2002 |
Publikationsart: | Articles in Refereed Proceedings (International) |
Weitere Quellenangabe: | Proceedings of the Conference on Pricing Research, Cornell University, Ithaca, New York, USA |