Measurement of Consumer Search Costs and their Use for Optimal Price Discrimination
| Autoren/Herausgeber: |
Prof. Dr. Martin Spann Skiera, Bernd Schäfers, Björn |
|---|---|
| Erschienen: | 2002 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| Weitere Quellenangabe: | Proceedings of the Conference on Pricing Research, Cornell University, Ithaca, New York, USA |