Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews
Autoren/Herausgeber: |
Arevalo, Elena Prof. Dr. Martin Spann |
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Erschienen: | 2005 |
Publikationsart: | Articles in Refereed Proceedings (International) |
Weitere Quellenangabe: | Proceedings of the 34th EMAC Conference, Milan, Italy |