Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews
| Autoren/Herausgeber: |
Arevalo, Elena Prof. Dr. Martin Spann |
|---|---|
| Erschienen: | 2005 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| Weitere Quellenangabe: | Proceedings of the 34th EMAC Conference, Milan, Italy |