Comparing the Validity of Different Methods for Measuring Willingness-to-Pay
Autoren/Herausgeber: |
Gerstmeier, Eva Prof. Dr. Martin Spann Skiera, Bernd |
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Erschienen: | 2008 |
Publikationsart: | Articles in Refereed Proceedings (International) |
Weitere Quellenangabe: | Proceedings of the 37th EMAC Conference, Brighton, UK |