Comparing the Validity of Different Methods for Measuring Willingness-to-Pay
| Autoren/Herausgeber: |
Gerstmeier, Eva Prof. Dr. Martin Spann Skiera, Bernd |
|---|---|
| Erschienen: | 2008 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| Weitere Quellenangabe: | Proceedings of the 37th EMAC Conference, Brighton, UK |