Measuring Individual Search Costs on the Mobile Internet
| Autoren/Herausgeber: |
Daurer, Stephan Molitor, Dominik Spann, Martin |
|---|---|
| Erschienen: | 2012 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| ISBN/ISSN: | proc-ecis |
| erschienen in: | Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain |
| Weitere Quellenangabe: | Paper 34 |
| Forschungsgruppe: | mobile-marketing |