The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
Autoren/Herausgeber: |
Daurer, Stephan Molitor, Dominik Spann, Martin Manchanda, Puneet |
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Erschienen: | 2013 |
Publikationsart: | Articles in Refereed Proceedings (International) |
ISBN/ISSN: | proc-icis |
erschienen in: | Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy |
Forschungsgruppe: | mobile-marketing |