The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
| Autoren/Herausgeber: |
Daurer, Stephan Molitor, Dominik Spann, Martin Manchanda, Puneet |
|---|---|
| Erschienen: | 2013 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| ISBN/ISSN: | proc-icis |
| erschienen in: | Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy |
| Forschungsgruppe: | mobile-marketing |