The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment
Autoren/Herausgeber: |
Darvasi, Gábor Spann, Martin |
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Erschienen: | 2018 |
Publikationsart: | Articles in Refereed Proceedings (International) |
ISBN/ISSN: | proc-ecis |
erschienen in: | Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK |
Forschungsgruppe: | mobile-marketing |