The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment
| Autoren/Herausgeber: |
Darvasi, Gábor Spann, Martin |
|---|---|
| Erschienen: | 2018 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| ISBN/ISSN: | proc-ecis |
| erschienen in: | Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK |
| Forschungsgruppe: | mobile-marketing |