Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
| Autoren/Herausgeber: |
Stich, Lucas Spann, Martin Häubl, Gerald |
|---|---|
| Erschienen: | 2018 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 2018 Association for Consumer Research North American Conference, Dallas, USA |
| Forschungsgruppe: | pricing |