An Experimental Analysis of the Effectiveness of Joint Multiscreen Advertising
| Autoren/Herausgeber: |
Hoeck, Lena Spann, Martin |
|---|---|
| Erschienen: | 2019 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |
| Forschungsgruppe: | digitaladvertising |