An Experimental Analysis of the Effectiveness of Joint Multiscreen Advertising
Autoren/Herausgeber: |
Hoeck, Lena Spann, Martin |
---|---|
Erschienen: | 2019 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |
Forschungsgruppe: | digitaladvertising |