Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure?
Autoren/Herausgeber: |
Back, Camila Spann, Martin |
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Erschienen: | 2019 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |
Forschungsgruppe: | crowd-intelligence |