Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure?
| Autoren/Herausgeber: |
Back, Camila Spann, Martin |
|---|---|
| Erschienen: | 2019 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |