How Access-Based Media Consumption Affects Marketing Elasticities
| Autoren/Herausgeber: |
Papies, Dominik Wlömert, Nils Clement, Michel Spann, Martin |
|---|---|
| Erschienen: | 2019 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |