How Access-Based Media Consumption Affects Marketing Elasticities
Autoren/Herausgeber: |
Papies, Dominik Wlömert, Nils Clement, Michel Spann, Martin |
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Erschienen: | 2019 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |
Forschungsgruppe: | pricing |