The Effect of Disclosing Labor Cost on Consumer Preference
| Autoren/Herausgeber: |
Stich, Lucas Ungemach, Christoph Fuchs, Christoph Spann, Martin |
|---|---|
| Erschienen: | 2019 |
| Publikationsart: | Articles in Refereed Proceedings (International) |
| erschienen in: | Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany |
| Forschungsgruppe: | digitaladvertising |