Articles in Refereed Proceedings (International)

2019

Hoeck, Lena; Spann, Martin (2019)
An Experimental Analysis of the Effectiveness of Joint Multiscreen Advertising
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
Papies, Dominik; Wlömert, Nils; Clement, Michel; Spann, Martin (2019)
How Access-Based Media Consumption Affects Marketing Elasticities
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
Back, Camila; Spann, Martin (2019)
Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure?
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph; Spann, Martin (2019)
The Effect of Disclosing Labor Cost on Consumer Preference
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin; Reichhart, Philipp (2019)
The Interplay of Retargeting and Location Revisits in Location-Based Advertising
erschienen in: Proceedings of the 40th International Conference on Information Systems (ICIS), Munich

Molitor, Dominik; Spann, Martin; Reichhart, Philipp; Ghose, Anindya (2018)
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting
erschienen in: Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco
Stich, Lucas; Spann, Martin; Häubl, Gerald (2018)
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
erschienen in: Proceedings of the 2018 Association for Consumer Research North American Conference, Dallas, USA
Zab, Kamilla; Skiera, Bernd; Spann, Martin (2018)
Social Value of Bidders in Auctions
Kakatkar, Chinmay; de Groote, Julia K.; Füller, Johann; Spann, Martin (2018)
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development
erschienen in: Academy of Management 2018 Annual Conference, Chicago, USA
Darvasi, Gábor; Spann, Martin (2018)
The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment
erschienen in: Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK

Fölting, Jens; Daurer, Stephan; Spann, Martin (2017)
Consumer Preferences for Product Information and Price Comparison Apps
erschienen in: 13th International Conference on Wirtschaftsinformatik, St. Gallen, Switzerland

Bächle, Michael; Daurer, Stephan; Judt, Andreas; Mettler, Tobias (2016)
iCare – Supporting People with Increased Need for Care with Smart and Mobile IT
erschienen in: Medical Informatics Europe – MIE 2016, Health – Exploring Complexity: An Interdisciplinary Systems Approach (GMDS & DGEpi & IEA-EEF annual meeting), Munich, Germany
Molitor, Dominik; Reichhart, Philipp; Spann, Martin (2016)
Location-Based Advertising and Contextual Mobile Targeting
erschienen in: Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland
Lachner, Florian; Nägelein, Philipp; Kowalski, Robert; Spann, Martin; Butz, Andreas (2016)
Quantified UX: Towards a Common Organizational Understanding of User Experience
erschienen in: Proceedings of the 9th Nordic Conference on Human-Computer Interaction, Article No. 56.

Zeithammer, Robert; Stich, Lucas; Spann, Martin; Häubl, Gerald (2015)
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling
erschienen in: Proceedings of the 2015 Association for Consumer Research North American Conference, New Orleans, USA

Heusler, Andreas; Spann, Martin (2014)
Knowledge Stock Exchanges: A Co-opetitive Crowdsourcing Mechanism for E-Learning
erschienen in: Proceedings of the 22nd European Conference on Information Systems (ECIS), Tel Aviv, Israel

Baum, Daniela; Spann, Martin; Füller, Johann; Pedit, Torsten (2013)
Social Media Campaigns for New Product Introductions
erschienen in: Proceedings of the 21st European Conference on Information Systems (ECIS), Utrecht, Netherlands
Daurer, Stephan; Molitor, Dominik; Spann, Martin; Manchanda, Puneet (2013)
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
erschienen in: Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy

Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012)
Measuring Individual Search Costs on the Mobile Internet
erschienen in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, Paper 34.

Römer, Benedikt; Reichhart, Philipp; Kranz, Johann; Picot, Arnold (2011)
Relying on storage or ICT? How to maintain the stability of low voltage grids with an increasing feed-in of fluctuating renewable energy sources
erschienen in: Proceedings of the 22nd European Conference of the International Telecommunications Society (ITS), Budapest, September 18-21, 2011

Spann, Martin; Hinz, Oliver; Hann, Il-Horn; Skiera, Bernd (2010)
Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness and Presence
erschienen in: Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa
Hinz, Oliver; Spann, Martin (2010)
Measuring Frictional Costs in E-Commerce - The Case of Name-Your-Own-Price Auctions
erschienen in: Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa
Hinz, Oliver; Prof. Dr. Martin Spann; Hann, Il-Horn (2010)
Prestige Goods and Social Status in Virtual Worlds
erschienen in: Proceedings of the 31st International Conference on Information Systems (ICIS 2010), St Louis

Mang, Stefan; Prof. Dr. Martin Spann; Post, David (2009)
Implementierung eines Interactive-Price-Response-Systems bei einer Low-Cost-Airline
erschienen in: Proceedings of the 9. Internationale Tagung Wirtschaftsinformatik 2009, Wien, 193-202.
Rühle, Alexander; Prof. Dr. Martin Spann; Völckner, Franziska (2009)
The Impact of Partitioned Pricing on the Informational Effect of Price