Articles in Refereed Proceedings (International)
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Spann, Martin
(2022)
Charged Less, Paid More - Non-optimal Tariff Choice Decisions in the Electric Vehicle Services Market
erschienen in: Proceedings of the 30th European Conference on Information Systems (ECIS), Timișoara, Romania -
Lill, Markus;
Spann, Martin
(2022)
Influence of Assimilation Effects on Recommender Systems
erschienen in: Proceedings of the 43rd International Conference on Information Systems (ICIS), Copenhagen, Denmark -
El-Gayar, Alaa;
Guhl, Daniel;
Stich, Lucas;
Spann, Martin
(2022)
Lack of Transparency: Understanding How Consumers Handle Missing Information in Markets with Mystery Products
erschienen in: Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary -
Stich, Lucas;
Spann, Martin;
Häubl, Gerald
(2022)
Product Transparency in Online Selling Mechanisms: Consumer Preference for Mystery Products
erschienen in: Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary -
Pfaff, Alexander;
Spann, Martin
(2022)
Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce
erschienen in: Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary -
Spann, Martin
(2022)
Transparency in Communication: Uncertainty in Expectations and Customer Satisfaction
erschienen in: Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
2022
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Zeithammer, Robert;
Stich, Lucas;
Spann, Martin;
Häubl, Gerald
(2021)
Risky Consumer Decision Making in Costly Participative Pricing
erschienen in: Proceedings of the 2021 Association for Consumer Research North American Conference, Seattle, USA
2021
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Rußell, Robert;
Stich, Lucas;
Berger, Benedikt;
Spann, Martin;
Hess, Thomas
(2020)
Consumer Response to Digital Paywall Configurations: Choice vs. Quantity Restrictions
erschienen in: Proceedings of the 41st International Conference on Information Systems (ICIS), Hyderabad, India
2020
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Hoeck, Lena;
Spann, Martin
(2019)
An Experimental Analysis of the Effectiveness of Joint Multiscreen Advertising
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany -
Papies, Dominik;
Wlömert, Nils;
Clement, Michel;
Spann, Martin
(2019)
How Access-Based Media Consumption Affects Marketing Elasticities
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany -
Spann, Martin
(2019)
Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure?
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany -
Stich, Lucas;
Ungemach, Christoph;
Fuchs, Christoph;
Spann, Martin
(2019)
The Effect of Disclosing Labor Cost on Consumer Preference
erschienen in: Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany -
Molitor, Dominik;
Zubcsek, Peter Pal;
Spann, Martin;
Reichhart, Philipp
(2019)
The Interplay of Retargeting and Location Revisits in Location-Based Advertising
erschienen in: Proceedings of the 40th International Conference on Information Systems (ICIS), Munich
2019
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Molitor, Dominik;
Spann, Martin;
Reichhart, Philipp;
Ghose, Anindya
(2018)
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting
erschienen in: Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco -
Stich, Lucas;
Spann, Martin;
Häubl, Gerald
(2018)
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
erschienen in: Proceedings of the 2018 Association for Consumer Research North American Conference, Dallas, USA -
Skiera, Bernd;
Spann, Martin
(2018)
Social Value of Bidders in Auctions -
Kakatkar, Chinmay;
de Groote, Julia K.;
Füller, Johann;
Spann, Martin
(2018)
The DNA of Winning Ideas: A Network Perspective of Success in New Product Development
erschienen in: Academy of Management 2018 Annual Conference, Chicago, USA -
Darvasi, Gábor;
Spann, Martin
(2018)
The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment
erschienen in: Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK
2018
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Fölting, Jens;
Daurer, Stephan;
Spann, Martin
(2017)
Consumer Preferences for Product Information and Price Comparison Apps
erschienen in: 13th International Conference on Wirtschaftsinformatik, St. Gallen, Switzerland
2017
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Bächle, Michael;
Daurer, Stephan;
Judt, Andreas;
Mettler, Tobias
(2016)
iCare – Supporting People with Increased Need for Care with Smart and Mobile IT
erschienen in: Medical Informatics Europe – MIE 2016, Health – Exploring Complexity: An Interdisciplinary Systems Approach (GMDS & DGEpi & IEA-EEF annual meeting), Munich, Germany -
Molitor, Dominik;
Reichhart, Philipp;
Spann, Martin
(2016)
Location-Based Advertising and Contextual Mobile Targeting
erschienen in: Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland -
Lachner, Florian;
Kowalski, Robert;
Spann, Martin;
Butz, Andreas
(2016)
Quantified UX: Towards a Common Organizational Understanding of User Experience
erschienen in: Proceedings of the 9th Nordic Conference on Human-Computer Interaction, Article No. 56.
2016
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Zeithammer, Robert;
Stich, Lucas;
Spann, Martin;
Häubl, Gerald
(2015)
Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling
erschienen in: Proceedings of the 2015 Association for Consumer Research North American Conference, New Orleans, USA
2015
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Heusler, Andreas;
Spann, Martin
(2014)
Knowledge Stock Exchanges: A Co-opetitive Crowdsourcing Mechanism for E-Learning
erschienen in: Proceedings of the 22nd European Conference on Information Systems (ECIS), Tel Aviv, Israel
2014
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Baum, Daniela;
Spann, Martin;
Füller, Johann;
Pedit, Torsten
(2013)
Social Media Campaigns for New Product Introductions
erschienen in: Proceedings of the 21st European Conference on Information Systems (ECIS), Utrecht, Netherlands -
Daurer, Stephan;
Molitor, Dominik;
Spann, Martin;
Manchanda, Puneet
(2013)
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
erschienen in: Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy
2013
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Daurer, Stephan;
Molitor, Dominik;
Spann, Martin
(2012)
Measuring Individual Search Costs on the Mobile Internet
erschienen in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, Paper 34.
2012
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Römer, Benedikt;
Reichhart, Philipp;
Kranz, Johann;
Picot, Arnold
(2011)
Relying on storage or ICT? How to maintain the stability of low voltage grids with an increasing feed-in of fluctuating renewable energy sources
erschienen in: Proceedings of the 22nd European Conference of the International Telecommunications Society (ITS), Budapest, September 18-21, 2011
2011
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Spann, Martin;
Hinz, Oliver;
Hann, Il-Horn;
Skiera, Bernd
(2010)
Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness and Presence
erschienen in: Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa -
Hinz, Oliver;
Spann, Martin
(2010)
Measuring Frictional Costs in E-Commerce - The Case of Name-Your-Own-Price Auctions
erschienen in: Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa -
Hinz, Oliver;
Prof. Dr. Martin Spann;
Hann, Il-Horn
(2010)
Prestige Goods and Social Status in Virtual Worlds
erschienen in: Proceedings of the 31st International Conference on Information Systems (ICIS 2010), St Louis
2010
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Mang, Stefan;
Prof. Dr. Martin Spann;
Post, David
(2009)
Implementierung eines Interactive-Price-Response-Systems bei einer Low-Cost-Airline
erschienen in: Proceedings of the 9. Internationale Tagung Wirtschaftsinformatik 2009, Wien, 193-202. -
Rühle, Alexander;
Prof. Dr. Martin Spann;
Völckner, Franziska
(2009)
The Impact of Partitioned Pricing on the Informational Effect of Price
2009
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Prof. Dr. Martin Spann;
Soukhoroukova, Arina;
Hohlweg, Martin
(2008)
Collective Intelligence in der Automobilbranche – Eine Anwendung von Informationsmärkten bei der BMW Group
erschienen in: Proceedings der Multikonferenz Wirtschaftsinformatik 2008, Track „Intelligente Systeme zur Entscheidungsunterstützung“, 145-159. -
Gerstmeier, Eva;
Prof. Dr. Martin Spann;
Skiera, Bernd
(2008)
Comparing the Validity of Different Methods for Measuring Willingness-to-Pay -
Houston, Mark B.;
Hennig-Thurau, Thorsten;
Prof. Dr. Martin Spann;
Skiera, Bernd
(2008)
Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz -
Mang, Stefan;
Post, David;
Prof. Dr. Martin Spann
(2008)
Pricing of Flexible Products - A New Way of Looking at Revenue Management
2008
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Hinz, Oliver;
Prof. Dr. Martin Spann;
Hann, Il-Horn
(2007)
Dynamic Pricing in Name-Your-Own-Price Channels: Bidding Behavior, Seller Profit and Price Perception -
Kim, Ju-Young;
Natter, Martin;
Prof. Dr. Martin Spann
(2007)
Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism
2007
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Bernhardt, Martin;
Prof. Dr. Martin Spann
(2006)
Bidding Fees in Reverse Pricing Markets: Theory, Empirical Application and Profit Implications -
Dahan, Ely;
Soukhoroukova, Arina;
Prof. Dr. Martin Spann
(2006)
OSMOSIS: Organizing Securities Markets for Opinion Surveys with Infinite Scalability -
Theysohn, Sven;
Völckner, Franziska;
Prof. Dr. Martin Spann
(2006)
Pricing Decisions When Price Signals Quality -
Prokopowicz, Agnieszka;
Prof. Dr. Martin Spann
(2006)
The Effects of Internal, External and Advertised Reference Price on Bidding Behavior in Reverse Pricing
2006
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Arevalo, Elena;
Prof. Dr. Martin Spann
(2005)
Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews -
Prof. Dr. Martin Spann;
Bernhardt, Martin;
Häubl, Gerald;
Skiera, Bernd
(2005)
It's All in How You Ask: Effects of Price-Elicitation Format on Bidding Behavior in Reverse Pricing Markets -
Soukhoroukova, Arina;
Prof. Dr. Martin Spann
(2005)
New Product Development with Internet-based Information Markets: Theory and Empirical Application -
Prof. Dr. Martin Spann;
Skiera, Bernd;
van Hees, Gerrit
(2005)
Should Consumers be Happy to Pay Shipping Fees? An Analysis of Online Price Efficiency
2005
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Prof. Dr. Martin Spann;
Tellis, Gerard J.
(2004)
Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer -
Prof. Dr. Martin Spann;
Ernst, Holger;
Skiera, Bernd;
Soll, Jan Henrik
(2004)
Identification of Lead Users via Virtual Stock Markets
2004
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Prof. Dr. Martin Spann;
Skiera, Bernd;
Schäfers, Björn
(2002)
Measurement of Consumer Search Costs and their Use for Optimal Price Discrimination -
Prof. Dr. Martin Spann;
Skiera, Bernd
(2002)
Virtual Stock Markets as a Forecasting Tool: Informational Requirements and Empirical Results of several Studies
2002
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Prof. Dr. Martin Spann;
Skiera, Bernd
(2001)
Market Research through Internet based Virtual Stock Markets: Conceptual Issues and some Empirical Results