Publikationen

Books

• David Prakash (2022)
  Behavioral Consequences of Dynamic Pricing
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Camila Back (2022)
  The Behavioral Economics of Digital Customer-Firm Interactions
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Katharina Dowling (2019)
  Consumer Behavior and Behavioral Biases in the Sharing Economy
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Lena Hoeck (2019)
  Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Gábor Darvasi (2019)
  Social Contagion as a Driver of Digital Product Use
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Chinmay Kakatkar (2018)
  Advanced Applications of Network Analysis in Marketing Science
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Philipp Nägelein (2018)
  Designing for Interaction on Mobile Devices
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Stich, Lucas (2017)
  Buyer Behavior in Customer-Driven Pricing Mechanisms
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Andreas Heusler (2016)
  Crowd-based Intelligence in New Product Development and Knowledge Sharing
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Andrea Dechant (2016)
  Customer Behavior in Online Dating
  Books on Demand, Norderstedt; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Daniela Baum (2015)
  Consumer Reviews and Social Media Marketing
  epubli Verlag, Berlin; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Dominik Molitor (2015)
  Location-Based Advertising: Context and Consumer Behavior
  epubli Verlag, Berlin; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Stephan Daurer (2014)
  Location-based Services and Consumer Search on the Mobile Internet
  epubli Verlag, Berlin; zugl. Dissertation, Ludwig-Maximilians-Universität München
• Luckner, Stefan; Schröder, Jan; Slamka, Christian; Franke, Markus; Geyer-Schulz, Andreas; Skiera, Bernd; Prof. Dr. Martin Spann; Weinardt, Christof (2012)
  Prediction Markets - Fundamentals, Designs, and Applications
  Gabler Verlag, Wiesbaden
• Spann, Martin (2002)
  Virtuelle Börsen als Instrument zur Marktforschung
  Deutscher Universitäts-Verlag, Beiträge zur betriebswirtschaftlichen Forschung, Bd. 104, Wiesbaden

Articles in Refereed Journals (International)

• Molitor, Dominik; Daurer, Stephan; Spann, Martin; Manchanda, Puneet (2023)
  Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping
  Decision Support Systems, published online
• Back, Camila; Morana, Stefan; Spann, Martin (2023)
  When Do Robo-Advisors Make Us Better Investors? The Impact of Social Design Elements on Investor Behavior
  Journal of Behavioral and Experimental Economics, 103, 101984
• Prakash, David; Spann, Martin (2022)
  Dynamic Pricing and Reference Price Effects
  Journal of Business Research, 152, 300-314
• Stich, Lucas; Spann, Martin; Schmidt, Klaus M. (2022)
  Paying for Open Access
  Journal of Economic Behavior & Organization, 200, 273-286
• Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin (2022)
  The Impact of Strategic Core-Component Reuse on Product Life Cycles
  Business & Information Systems Engineering, 64(2), 223-237
• Dowling, Katharina; Stich, Lucas; Spann, Martin (2021)
  An Experimental Analysis of Overconfidence in Tariff Choice
  Review of Managerial Science, 15(8), 2275-2297
• Hoeck, Lena; Spann, Martin (2021)
  The Effects of First and Second Screen Marketing on TV Viewing Activity
  Journal of Media Economics, 32(3-4), 82-98
• Dowling, Katharina; Manchanda, Puneet; Spann, Martin (2021)
  The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services
  International Journal of Research in Marketing, 38(2), 329-342
• Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin (2021)
  The Influence of Location-Based Games on Traditional Entertainment Products
  Decision Support Systems, 149, 113604
• Hoeck, Lena; Spann, Martin (2020)
  An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
  Journal of Interactive Marketing, 50, 81-99
• Dowling, Katharina; Guhl, Daniel; Klapper, Daniel; Spann, Martin; Stich, Lucas; Yegoryan, Narine (2020)
  Behavioral Biases in Marketing
  Journal of the Academy of Marketing Science, 48(3), 449-477
• Spann, Martin; Skiera, Bernd (2020)
  Dynamische Preisgestaltung in der digitalisierten Welt [Dynamic Pricing in a Digitized World]
  Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 72(3), 321-342
• Molitor, Dominik; Spann, Martin; Ghose, Anindya; Reichhart, Philipp (2020)
  Effectiveness of Location-Based Advertising and the Impact of Interface Design
  Journal of Management Information Systems, 37(2), 431-456
• Becker, Jan U.; Spann, Martin; Barrot, Christian (2020)
  Impact of Proactive Postsales Service and Cross-Selling Activities on Customer Churn and Service Calls
  Journal of Service Research, 23(1), 53-69
• Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin (2020)
  Monetizing Online Content: Digital Paywall Design and Configuration
  Business & Information Systems Engineering, 62(3), 253-260
• Heusler, Andreas; Molitor, Dominik; Spann, Martin (2019)
  How Knowledge Stock Exchanges Can Increase Student Success in Massive Open Online Courses
  PLOS ONE, 14(9), e0223064
• Kakatkar, Chinmay; Spann, Martin (2019)
  Marketing Analytics using Anonymized and Fragmented Tracking Data
  International Journal of Research in Marketing, 36(1), 117-136
• Dechant, Andrea; Spann, Martin; Becker, Jan U. (2019)
  Positive Customer Churn: An Application to Online Dating
  Journal of Service Research, 22(1), 90-100
• Baum, Daniela; Spann, Martin; Füller, Johann; Thürridl, Carina (2019)
  The Impact of Social Media Campaigns on the Success of New Product Introductions
  Journal of Retailing and Consumer Services, 50, 289-297
• Naegelein, Philipp; Spann, Martin; Molitor, Dominik (2019)
  The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment
  Decision Support Systems, 121, 109-120
• Spann, Martin; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D. ; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd; Thomas, Manoj (2018)
  Beyond Posted Prices: The Past, Present, and Future of Participative Pricing Mechanisms
  Customer Needs and Solutions, 5(1–2), 121-136
• Houston, Mark B.; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten; Spann, Martin (2018)
  Pre-Release Consumer Buzz
  Journal of the Academy of Marketing Science, 46(2), 338-360
• Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas (2017)
  Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
  Journal of Economic Behavior & Organization, 136, 125-140
• Tyufekchieva, Vesela; Reichhart, Philipp (2017)
  Factors Influencing the Forwarding Behaviour of Mobile Phone Users in the Context of Mobile Advertising in Europe
  International Journal of Mobile Communications, Volume 16, issue 2
• Spann, Martin; Stich, Lucas; Schmidt, Klaus M. (2017)
  Pay What You Want as a Pricing Model for Open Access Publishing?
  Communications of the ACM, 60(11), 29-31
• Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, Peter Pal (2016)
  Mobile Advertising: A Framework and Research Agenda
  Journal of Interactive Marketing, 34, 3-14
• Hinz, Oliver; Spann, Martin; Hann, Il-Horn (2015)
  Can't Buy Me Love... Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
  Information Systems Research, 26(4), 859-870
• Becker, Jan U.; Spann, Martin; Schulze, Timo (2015)
  Implications of Minimum Contract Durations on Customer Retention
  Marketing Letters, 26(4), 579-592
• Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert (2015)
  Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
  Management Science, 61(6), 1217-1236
• Biagini, Francesca; Schreiber, Irene (2015)
  Risk-Minimization for Life Insurance Liabilities with Dependent Mortality Risk
  Mathematical Finance, Volume 27, Issue 2, April 2017, pages 505-533
• Spann, Martin; Fischer, Marc; Tellis, Gerard J. (2015)
  Skimming or Penetration? Strategic Dynamic Pricing for New Products
  Marketing Science, 34(2), 235–249
• Skiera, Bernd; Hinz, Oliver; Spann, Martin (2015)
  Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
  Schmalenbach Business Review, 67(1), 54-72
• Pescher, Christian; Spann, Martin (2014)
  Accounting for Word-of-Mouth Effects in Preference-Based Market Forecasts
  Journal of Forecasting, 33(2), 95-107
• Veit, Daniel; Clemons, Eric; Benlian, Alexander; Buxmann, Peter; Hess, Thomas; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter; Spann, Martin (2014)
  Business Models - An Information Systems Research Agenda
  Business & Information Systems Engineering, 6(1), 45-53
• Pescher, Christian; Reichhart, Philipp; Spann, Martin (2014)
  Consumer Decision-Making Processes in Mobile Viral Marketing Campaigns
  Journal of Interactive Marketing, 28(1), 43-54
• Philipp Reichhart (2014)
  Identifying Factors Influencing the Customers Purchase Behaviour due to Location-Based Promotions
  International Journal of Mobile Communications, 12(6), 642-660
• Golla, Gerald; Nanopoulos, Alexandros (2014)
  Modelling the Spread of Negative Word of Mouth in Online Social Networks
  Journal of Decision Systems, 23(2), 203-221
• Darvasi, Gábor; Keitel, Christoph H.; Buth, Christian (2014)
  Optical control of an atomic inner-shell x-ray laser
  Phys. Rev. A 89, 013823
• Pescher, Christian; Spann, Martin (2014)
  Relevance of Actors in Bridging Positions for Product-Related Information Diffusion
  Journal of Business Research, 67(8), 1630-1637
• Kim, Ju-Young; Natter, Martin; Spann, Martin (2014)
  Sampling, Discounts or Pay-What-You-Want: Two Field Experiments
  International Journal of Research in Marketing, 31(3), 327-334
• Römer, Benedikt; Reichhart, Philipp; Picot, Arnold (2014)
  Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems
  Electronic Markets, 1-14
• Baum, Daniela; Spann, Martin (2014)
  The Interplay between Online Consumer Reviews and Recommender Systems: An Experimental Analysis
  International Journal of Electronic Commerce, 19(1), 129-162
• Reichhart, Philipp; Pescher, Christian; Spann, Martin (2013)
  A Comparison of the Effectiveness of E-mail Coupons and Mobile Text Message Coupons for Digital Products
  Electronic Markets, 23(3), 217-225
• Theysohn, Sven; Klein, Kristina; Völckner, Franziska; Spann, Martin (2013)
  Dual Effect-Based Market Segmentation and Price Optimization
  Journal of Business Research, 66(4), 480-488
• Slamka, Christian; Skiera, Bernd; Spann, Martin (2013)
  Prediction Market Performance and Market Liquidity: A Comparison of Automated Market Makers 
  IEEE Transactions on Engineering Management, 60(1), 169-185
• Yadav, Manjit; De Valck, Kristine; Henning-Thurau, Thorsten; Hoffmann, Donna; Spann, Martin (2013)
  Social Commerce: A Contingency Framework for Assessing Marketing Potential
  Journal of Interactive Marketing, 27(4), 311-323
• Reichhart, Philipp (2012)
  Analysing the Effects of Mobile Advertising on Consumers' Memory
  International Journal of Electronic Business, 10(2), 101 - 119
• Spann, Martin; Häubl, Gerald; Skiera, Bernd; Bernhardt, Martin (2012)
  Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing 
  Journal of Retailing, 88(1), 131-144
• Post, David; Spann, Martin (2012)
  Improving Airline Revenues with Variable Opaque Products: "Blind Booking" at Germanwings
  Interfaces, 42(4), 329-338
• Mang, Stefan; Post, David; Spann, Martin (2012)
  Pricing of Flexible Products
  Review of Managerial Science, 6(4), 361-374
• Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd (2012)
  Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets
  Journal of Product Innovation Management, 29(1), 100-112
• Römer, Benedikt ; Reichhart, Philipp ; Kranz, Johannn ; Picot, Arnold (2012)
  The Role of Smart Metering and Decentralized Electricity Storage for Smart Grids: The Importance of Positive Externalities 
  Energy Policy, 50, 486-495
• Völckner, Franziska; Rühle, Alexander; Spann, Martin (2012)
  To Divide or Not to Divide? The Impact of Partitioned Pricing on the Informational and Sacrifice Effects of Price
  Marketing Letters, 23(3), 719-730
• Dos Santos, Ricardo; Spann, Martin (2011)
  Collective Entrepreneurship at Qualcomm
  R&D Management, 41(5), 443-456
• Hinz, Oliver; Hann, Il-Horn; Spann, Martin (2011)
  Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets
  MIS Quarterly, 35(1), 81-98
• Takac, Carsten; Hinz, Oliver; Spann, Martin (2011)
  The Social Embeddedness of Decision Making: Opportunities and Challenges
  Electronic Markets, 21(3), 185-195
• Bernhardt, Martin; Spann, Martin (2010)
  An Empirical Analysis of Bidding Fees in Name-Your-Own-Price Auctions
  Journal of Interactive Marketing, 24(4), 283-296
• Kim, Ju-Young; Natter, Martin; Spann, Martin (2010)
  Kish – Where Customers Pay As THEY Wish
  Review of Marketing Science, 8(2), Article 3
• Hinz, Oliver; Spann, Martin (2010)
  Managing Information Diffusion in Name-Your-Own-Price Auctions
  Decision Support Systems, 49(4), 474-485
• Dahan, Ely; Soukhoroukova, Arina; Spann, Martin (2010)
  New Product Development 2.0: Preference Markets
  Journal of Product Innovation Management, 27(7), 937-954
• Spann, Martin; Zeithammer, Robert; Häubl, Gerald (2010)
  Optimal Reverse-Pricing Mechanisms
  Marketing Science, 29(6), 1058-1070
• van Bruggen, Gerrit; Spann, Martin; Lilien, Gary; Skiera, Bernd (2010)
  Prediction Markets as Institutional Forecasting Support Systems
  Decision Support Systems, 49(4), 404-416
• Spann, Martin; Herrmann, Andreas; Sprott, David (2010)
  Pricing in Electronic Markets and Networks
  Electronic Markets, 20(2), 83-84
• Leimeister, Stefanie; Andreas Heusler; Krcmar, Helmut (2010)
  Towards a Smart Outsourcing Governance
  Journal of Information Technology Case and Application Research, 12 (1)
• Spann, Martin; Ernst, Holger; Skiera, Bernd; Soll, Jan Henrik (2009)
  Identification of Lead Users for Consumer Products via Virtual Stock Markets
  Journal of Product Innovation Management, 26(3), 322-335
• Kim, Ju-Young; Natter, Martin; Spann, Martin (2009)
  Pay-What-You-Want – A New Participative Pricing Mechanism
  Journal of Marketing, 73(1), 44-58
• Spann, Martin; Skiera, Bernd (2009)
  Sports Forecasting: A Comparison of the Forecast Accuracy of Prediction Markets, Betting Odds and Tipsters
  Journal of Forecasting, 28(1), 55-72
• Slamka, Christian; Soukhoroukova, Arina; Spann, Martin (2008)
  Event Studies in Real- and Play-Money Prediction Markets
  Journal of Prediction Markets, 2(2), 53-70
• Wolk, Agnieszka; Spann, Martin (2008)
  The Effects of Reference Prices on Bidding Behavior in Interactive Pricing Mechanisms
  Journal of Interactive Marketing, 22(4), 2-18
• Hinz, Oliver; Spann, Martin (2008)
  The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
  Information Systems Research, 19(3), 351-368
• Spann, Martin; Tellis, Gerard J. (2006)
  Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
  Journal of Marketing, 70(1), 65-78
• Spann, Martin; Skiera, Bernd; Schäfers, Björn (2004)
  Measuring Individual Frictional Costs and Willingness-to-Pay via Name-Your-Own-Price Mechanisms
  Journal of Interactive Marketing, 18(4), 22-36
• Spann, Martin; Skiera, Bernd (2003)
  Internet-Based Virtual Stock Markets for Business Forecasting
  Management Science, 49(10), 1310-1326
• Spann, Martin; Skiera, Bernd (2003)
  Taking Stock of Virtual Markets. How can Internet-Based Virtual Stock Markets be Applied for Business Forecasting and Other Forecasting Issues?
  OR/MS Today, 30(5), 20-24
• Skiera, Bernd; Spann, Martin (1999)
  The Ability to Compensate for Suboptimal Capacity Decisions by Optimal Pricing Decisions
  European Journal of Operational Research, 118(3), 450-463

Articles in Refereed Proceedings (International)

• Schuster, Emanuel; Spann, Martin (2022)
  Charged Less, Paid More - Non-optimal Tariff Choice Decisions in the Electric Vehicle Services Market
  Proceedings of the 30th European Conference on Information Systems (ECIS), Timișoara, Romania
• Lill, Markus; Spann, Martin (2022)
  Influence of Assimilation Effects on Recommender Systems
  Proceedings of the 43rd International Conference on Information Systems (ICIS), Copenhagen, Denmark
• El-Gayar, Alaa; Guhl, Daniel; Stich, Lucas; Spann, Martin (2022)
  Lack of Transparency: Understanding How Consumers Handle Missing Information in Markets with Mystery Products
  Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
• Stich, Lucas; Spann, Martin; Häubl, Gerald (2022)
  Product Transparency in Online Selling Mechanisms: Consumer Preference for Mystery Products
  Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
• Pfaff, Alexander; Spann, Martin (2022)
  Tidy your room! The Impact of Product Evaluation Context on Augmented Reality’s Effectiveness in E-Commerce
  Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
• Back, Camila; Spann, Martin (2022)
  Transparency in Communication: Uncertainty in Expectations and Customer Satisfaction
  Proceedings of the 50th European Marketing Academy Conference (EMAC2022), Budapest, Hungary
• Zeithammer, Robert; Stich, Lucas; Spann, Martin; Häubl, Gerald (2021)
  Risky Consumer Decision Making in Costly Participative Pricing
  Proceedings of the 2021 Association for Consumer Research North American Conference, Seattle, USA
• Rußell, Robert; Stich, Lucas; Berger, Benedikt; Spann, Martin; Hess, Thomas (2020)
  Consumer Response to Digital Paywall Configurations: Choice vs. Quantity Restrictions
  Proceedings of the 41st International Conference on Information Systems (ICIS), Hyderabad, India
• Hoeck, Lena; Spann, Martin (2019)
  An Experimental Analysis of the Effectiveness of Joint Multiscreen Advertising
  Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
• Papies, Dominik; Wlömert, Nils; Clement, Michel; Spann, Martin (2019)
  How Access-Based Media Consumption Affects Marketing Elasticities
  Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
• Back, Camila; Spann, Martin (2019)
  Technology Infused Frontline Interactions – Would You Rather Forgive Susi than Siri in Case of a Service Failure?
  Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
• Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph; Spann, Martin (2019)
  The Effect of Disclosing Labor Cost on Consumer Preference
  Proceedings of the 48th European Marketing Academy Conference (EMAC2019), Hamburg, Germany
• Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin; Reichhart, Philipp (2019)
  The Interplay of Retargeting and Location Revisits in Location-Based Advertising
  Proceedings of the 40th International Conference on Information Systems (ICIS), Munich
• Molitor, Dominik; Spann, Martin; Reichhart, Philipp; Ghose, Anindya (2018)
  Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting
  Proceedings of the 39th International Conference on Information Systems (ICIS), San Francisco
• Stich, Lucas; Spann, Martin; Häubl, Gerald (2018)
  Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
  Proceedings of the 2018 Association for Consumer Research North American Conference, Dallas, USA
• Zab, Kamilla; Skiera, Bernd; Spann, Martin (2018)
  Social Value of Bidders in Auctions
  Proceedings of the 47th EMAC Conference, Glasgow, UK
• Kakatkar, Chinmay; de Groote, Julia K.; Füller, Johann; Spann, Martin (2018)
  The DNA of Winning Ideas: A Network Perspective of Success in New Product Development
  Academy of Management 2018 Annual Conference, Chicago, USA
• Darvasi, Gábor; Spann, Martin (2018)
  The Effect of Joint Consumption on Mobile Coupon Redemptions: A Field Experiment
  Proceedings of the 26th European Conference on Information Systems (ECIS), Portsmouth, UK
• Fölting, Jens; Daurer, Stephan; Spann, Martin (2017)
  Consumer Preferences for Product Information and Price Comparison Apps
  13th International Conference on Wirtschaftsinformatik, St. Gallen, Switzerland
• Bächle, Michael; Daurer, Stephan; Judt, Andreas; Mettler, Tobias (2016)
  iCare – Supporting People with Increased Need for Care with Smart and Mobile IT
  Medical Informatics Europe – MIE 2016, Health – Exploring Complexity: An Interdisciplinary Systems Approach (GMDS & DGEpi & IEA-EEF annual meeting), Munich, Germany
• Molitor, Dominik; Reichhart, Philipp; Spann, Martin (2016)
  Location-Based Advertising and Contextual Mobile Targeting
  Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland
• Lachner, Florian; Kowalski, Robert; Spann, Martin; Butz, Andreas (2016)
  Quantified UX: Towards a Common Organizational Understanding of User Experience
  Proceedings of the 9th Nordic Conference on Human-Computer Interaction, Article No. 56
• Zeithammer, Robert; Stich, Lucas; Spann, Martin; Häubl, Gerald (2015)
  Paying for a Chance to Save Money: Participation Fees in Name-Your-Own-Price Selling
  Proceedings of the 2015 Association for Consumer Research North American Conference, New Orleans, USA
• Heusler, Andreas; Spann, Martin (2014)
  Knowledge Stock Exchanges: A Co-opetitive Crowdsourcing Mechanism for E-Learning
  Proceedings of the 22nd European Conference on Information Systems (ECIS), Tel Aviv, Israel
• Baum, Daniela; Spann, Martin; Füller, Johann; Pedit, Torsten (2013)
  Social Media Campaigns for New Product Introductions
  Proceedings of the 21st European Conference on Information Systems (ECIS), Utrecht, Netherlands
• Daurer, Stephan; Molitor, Dominik; Spann, Martin; Manchanda, Puneet (2013)
  The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
  Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy
• Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012)
  Measuring Individual Search Costs on the Mobile Internet
  Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, Paper 34
• Römer, Benedikt; Reichhart, Philipp; Kranz, Johann; Picot, Arnold (2011)
  Relying on storage or ICT? How to maintain the stability of low voltage grids with an increasing feed-in of fluctuating renewable energy sources
  Proceedings of the 22nd European Conference of the International Telecommunications Society (ITS), Budapest, September 18-21, 2011
• Spann, Martin; Hinz, Oliver; Hann, Il-Horn; Skiera, Bernd (2010)
  Decision Making in Virtual Worlds: An Experimental Test of Altruism, Fairness and Presence
  Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa
• Hinz, Oliver; Spann, Martin (2010)
  Measuring Frictional Costs in E-Commerce - The Case of Name-Your-Own-Price Auctions
  Proceedings of the 18th European Conference on Information Systems (ECIS) 2010, Pretoria, South Africa
• Hinz, Oliver; Prof. Dr. Martin Spann; Hann, Il-Horn (2010)
  Prestige Goods and Social Status in Virtual Worlds
  Proceedings of the 31st International Conference on Information Systems (ICIS 2010), St Louis
• Mang, Stefan; Prof. Dr. Martin Spann; Post, David (2009)
  Implementierung eines Interactive-Price-Response-Systems bei einer Low-Cost-Airline
  Proceedings of the 9. Internationale Tagung Wirtschaftsinformatik 2009, Wien, 193-202
• Rühle, Alexander; Prof. Dr. Martin Spann; Völckner, Franziska (2009)
  The Impact of Partitioned Pricing on the Informational Effect of Price
  Proceedings of the 38th EMAC Conference, Nantes, France
• Prof. Dr. Martin Spann; Soukhoroukova, Arina; Hohlweg, Martin (2008)
  Collective Intelligence in der Automobilbranche – Eine Anwendung von Informationsmärkten bei der BMW Group
  Proceedings der Multikonferenz Wirtschaftsinformatik 2008, Track „Intelligente Systeme zur Entscheidungsunterstützung“, 145-159
• Gerstmeier, Eva; Prof. Dr. Martin Spann; Skiera, Bernd (2008)
  Comparing the Validity of Different Methods for Measuring Willingness-to-Pay
  Proceedings of the 37th EMAC Conference, Brighton, UK
• Houston, Mark B.; Hennig-Thurau, Thorsten; Prof. Dr. Martin Spann; Skiera, Bernd (2008)
  Consumer Anticipation of New Products: Conceptualization and Empirical Evidence regarding Pre-Release Buzz
  Proceedings of the 2008 American Marketing Association (AMA) Summer Educators’ Conference, San Diego
• Mang, Stefan; Post, David; Prof. Dr. Martin Spann (2008)
  Pricing of Flexible Products - A New Way of Looking at Revenue Management
  Proceedings of the 37th EMAC Conference, Brighton, UK
• Hinz, Oliver; Prof. Dr. Martin Spann; Hann, Il-Horn (2007)
  Dynamic Pricing in Name-Your-Own-Price Channels: Bidding Behavior, Seller Profit and Price Perception
  Proceedings of the 36th EMAC Conference, Reykjavik, Island
• Kim, Ju-Young; Natter, Martin; Prof. Dr. Martin Spann (2007)
  Pay-What-You-Want – Assessment of a New Radical Pricing Mechanism
  Proceedings of the 36th EMAC Conference, Reykjavik, Island
• Bernhardt, Martin; Prof. Dr. Martin Spann (2006)
  Bidding Fees in Reverse Pricing Markets: Theory, Empirical Application and Profit Implications
  Proceedings of the 35th EMAC Conference, Athens, Greece
• Dahan, Ely; Soukhoroukova, Arina; Prof. Dr. Martin Spann (2006)
  OSMOSIS: Organizing Securities Markets for Opinion Surveys with Infinite Scalability
  Proceedings of the 35th EMAC Conference, Athens, Greece
• Theysohn, Sven; Völckner, Franziska; Prof. Dr. Martin Spann (2006)
  Pricing Decisions When Price Signals Quality
  Proceedings of the 35th EMAC Conference, Athens, Greece
• Prokopowicz, Agnieszka; Prof. Dr. Martin Spann (2006)
  The Effects of Internal, External and Advertised Reference Price on Bidding Behavior in Reverse Pricing
  Proceedings of the 35th EMAC Conference, Athens, Greece
• Arevalo, Elena; Prof. Dr. Martin Spann (2005)
  Consumer Acceptance of a Reverse Pricing Mechanism: Content Analysis of Online Consumer Reviews
  Proceedings of the 34th EMAC Conference, Milan, Italy
• Prof. Dr. Martin Spann; Bernhardt, Martin; Häubl, Gerald; Skiera, Bernd (2005)
  It's All in How You Ask: Effects of Price-Elicitation Format on Bidding Behavior in Reverse Pricing Markets
  Proceedings of the 26th Annual Conference of the Society for Judgment and Decision Making (SJDM) 2005, Toronto, Kanada
• Soukhoroukova, Arina; Prof. Dr. Martin Spann (2005)
  New Product Development with Internet-based Information Markets: Theory and Empirical Application
  13th European Conference on Information Systems (ECIS), Regensburg
• Prof. Dr. Martin Spann; Skiera, Bernd; van Hees, Gerrit (2005)
  Should Consumers be Happy to Pay Shipping Fees? An Analysis of Online Price Efficiency
  Proceedings of the 34th EMAC Conference, Milan, Italy
• Prof. Dr. Martin Spann; Tellis, Gerard J. (2004)
  Are Internet Shoppers Rational? Application to Online-Bidding Behavior at a Name-Your-Own-Price Retailer
  Proceedings of the 2004 American Marketing Association (AMA) Winter Marketing Educators' Conference, Scottsdale, Arizona, USA
• Prof. Dr. Martin Spann; Ernst, Holger; Skiera, Bernd; Soll, Jan Henrik (2004)
  Identification of Lead Users via Virtual Stock Markets
  Proceedings of the 33rd EMAC Conference, Murcia, Spanien
• Prof. Dr. Martin Spann; Skiera, Bernd; Schäfers, Björn (2002)
  Measurement of Consumer Search Costs and their Use for Optimal Price Discrimination
  Proceedings of the Conference on Pricing Research, Cornell University, Ithaca, New York, USA
• Prof. Dr. Martin Spann; Skiera, Bernd (2002)
  Virtual Stock Markets as a Forecasting Tool: Informational Requirements and Empirical Results of several Studies
  Proceedings of the 31st EMAC Conference, Braga, Portugal
• Prof. Dr. Martin Spann; Skiera, Bernd (2001)
  Market Research through Internet based Virtual Stock Markets: Conceptual Issues and some Empirical Results
  Proceedings of the 30th EMAC Conference, Bergen, Norwegen

Articles in Refereed Journals (National)

• Spann, Martin (2022)
  Digital Pricing: Wie digitale Technologien die Preisgestaltung verändern
  Controlling, im Erscheinen
• Spann, Martin; Skiera, Bernd (2020)
  Dynamische Preisgestaltung in der digitalisierten Welt
  Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 72(3), 321-342
• Daurer, Stephan; Krohn, Tobias (2016)
  Adblocker
  MedienWirtschaft - Zeitschrift für Medienmanagement und Medienökonomie, 13(2), S. 38–45
• Molitor, Dominik; Spann, Martin (2015)
  Location-Based Advertising
  Medienwirtschaft - Zeitschrift für Medienmanagement und Kommunikationsökonomie, 12(4), 40-43
• Veit, Daniel; Clemons, Eric; Buxmann, Peter; Hess, Thomas; Kundisch, Dennis; Leimeister, Jan Marco; Loos, Peter; Spann, Martin (2014)
  Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
  Wirtschaftsinformatik (WI), 56(1), 55-64
• Spann, Martin; Hinz, Oliver; Ramachandran, Vandana (2013)
  Wirtschaftsinformatik und Marketing
  WIRTSCHAFTSINFORMATIK (WI), 55(3), 119-120
• Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012)
  Digitalisierung und Konvergenz von Online- und Offline-Welt: Einfluss der mobilen Internetsuche auf das Kaufverhalten
  Zeitschrift für Betriebswirtschaft (ZfB), 82(sh 04/2012), 3-23
• Baum, Daniela; Spann, Martin (2011)
  Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen
  Marketing – Zeitschrift für Forschung und Praxis, 33(3), 179-191
• Molitor, Dominik; Hinz, Oliver; Wegmann, Sarah (2011)
  The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products
  Zeitschrift für Betriebswirtschaft (ZfB), 81(1), 29-59
• Kim, Ju-Young; Natter, Martin; Spann, Martin (2010)
  Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten 
  Zeitschrift für Betriebswirtschaft (ZfB), 80(2), 147-169
• Spann, Martin (2010)
  Synergien zwischen gestaltungsorientierter und verhaltensorientierter Wirtschaftsinformatik
  Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 62(6), 677-679
• Mang, Stefan; Prof. Dr. Martin Spann (2009)
  Flexible Produkte
  Die Betriebswirtschaft (DBW), 69(5), 640-644
• Prof. Dr. Martin Spann; Soukhoroukova, Arina (2007)
  Absatzprognosen in der Medienbranche
  Medienwirtschaft - Zeitschrift für Medienmanagement und Kommunikationsökonomie, 4(3), 18-29
• Soukhoroukova, Arina; Prof. Dr. Martin Spann (2006)
  Informationsmärkte
  Wirtschaftsinformatik (WI), 48(1), 61-64
• Bächle, Michael; Daurer, Stephan (2006)
  Potenziale integrierter Social Software - das Beispiel Skype
  HMD - Praxis der Wirtschaftsinformatik, 43(252), 75-81
• Skiera, Bernd; Prof. Dr. Martin Spann; Walz, Uwe (2005)
  Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet
  Wirtschaftsinformatik (WI), 47(4), 285-293
• Prof. Dr. Martin Spann; Klein, Joachim; Makhlouf, Karim; Bernhardt, Martin (2005)
  Interaktive Preismaßnahmen bei Low-Cost-Fluglinien
  Zeitschrift für Betriebswirtschaft (ZfB), 75(EH1), 53-77
• Bernhardt, Martin; Prof. Dr. Martin Spann; Skiera, Bernd (2005)
  Reverse Pricing
  Die Betriebswirtschaft (DBW), 65(1), 104-107
• Prof. Dr. Martin Spann; Skiera, Bernd; Schäfers, Björn (2005)
  Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften
  Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung (zfbf), 57(2), 107-128
• Prof. Dr. Martin Spann; Skiera, Bernd (2004)
  Einsatzmöglichkeiten virtueller Börsen in der Marktforschung
  Zeitschrift für Betriebswirtschaft (ZfB), 74 (EH2), 25-48
• Prof. Dr. Martin Spann; Zuber, Markus (2003)
  Der Trade-Off zwischen dem Wunsch nach Anonymität und Vertrauen im Internet: Hemmnis für den Electronic Commerce?
  Jahrbuch der Absatz- und Verbrauchsforschung, 49(2), 185-205
• Prof. Dr. Martin Spann; Pfaff, Donovan (2001)
  Electronic Bill Presentment and Payment (EBPP)
  Die Betriebswirtschaft (DBW), 61(4), 509-512
• Skiera, Bernd; Prof. Dr. Martin Spann (2000)
  Werbeerfolgskontrolle im Internet
  Controlling, 12(8/9), 417-423
• Skiera, Bernd; Prof. Dr. Martin Spann (1998)
  Gewinnmaximale zeitliche Preisdifferenzierung für Dienstleistungen
  Zeitschrift für Betriebswirtschaft (ZfB), 68(7), 703-718

Articles in Books and Non-Refereed Journals

• Spann, Martin (2021)
  Effektivität standortbezogener Werbung im digitalen Marketing
  Schmalenbach IMPULSE, 1(1), 1-3
• Dommick, Dominik; Reichhart, Philipp (2017)
  Payback – Der heilige Gral oder wie Smartphones den Handel revolutionieren
  “Mobile Payment: Grundlagen – Strategien – Praxis, “ Hierl, Ludwig (Hrsg.), Springer Gabler Verlag, Wiesbaden, 267-281
• Krohn, Tobias; Daurer, Stephan (2016)
  Adblocker: Bitte keine Werbung!
  Markenartikel – Fachmagazin für Markenführung, 12(9), S. 16–18
• Bächle, Michael; Daurer, Stephan; Judt, Andreas; Mettler, Tobias (2016)
  iCare—supporting people with increased need for care with smart and mobile IT
  European Journal of Epidemiology, 31(1 Abstracts Supplement), S34-S34
• Prof. Dr. Martin Spann; Dominik Molitor; Stephan Daurer (2016)
  Tell me where you are and I tell you what you want: Using location data to improve marketing decisions
  GfK Marketing Intelligence Review, 8(2), 30-37
• Spann, Martin (2015)
  Zahle, wer will
  Harvard Business Manager, 10/2015, 14-15
• Römer, Benedikt; Reichhart, Philipp; Kranz, Johann; Picot, Arnold (2013)
  Challenges for Business Development in the Field of Smart Grids
  Noam, Eli M. / Pupillo, Lorenzo Maria / Kranz, Johann (Hrsg.), "Broadband Networks, Smart Grids and Climate Change", Springer New York, 135-155
• Spann, Martin; Daurer, Stephan; Molitor, Dominik (2013)
  Einkauf durch mobile Suche im Internet
  WISU - Das Wirtschaftsstudium, 11/13, 1435-1440
• Daurer, Stephan (2013)
  IT-Strategie
  Lehmann, Frank R. / Kirchberg, Paul / Bächle, Michael (Hrsg.) "IT für Existenzgründer und junge Unternehmen - Auswahl, Einführung, Betrieb", dpunkt.verlag, Heidelberg, 27-39.
• Reichhart, Philipp; Spann, Martin (2011)
  Mobile Couponing
  Mobile Kompass 2011/2012, 130-132
• Dahan, Ely; Soukhoroukova, Arina; Prof. Dr. Martin Spann (2011)
  Preference Markets in New Product Development
  GfK Marketing Intelligence Review, 3(2), 16-25
• Skiera, Bernd; Prof. Dr. Martin Spann (2011)
  Using Prediction Markets in New Product Development
  Vaughan Williams, Leighton (Hrsg.), "Prediction Markets: Theory and Applications", Routledge, London, 75-86
• Geyer-Schulz, Andreas; Kratzer, Felix; Luckner, Stefan; Schröder, Jan; Seifert, Stefan; Skiera, Bernd; Slamka, Christian; Prof. Dr. Martin Spann; Weinhardt, Christof (2010)
  Prognosemärkte als Managementinstrument beim Dienstdienstleistungsexport
  Krcmar, Helmut / Böhmann, Tilo / Sarkar, Ranjana (Hrsg.), „Export und Internationalisierung wissensintensiver Dienstleistungen“, Josef Eul Verlag, 304-327
• Prof. Dr. Martin Spann (2007)
  Interactive Pricing
  Bauer, Hans H. / Große-Leege, Dirk / Rösger, Jürgen (Hrsg.), "Interactive Marketing im Web 2.0+“, Vahlen, München, 151-164
• Prof. Dr. Martin Spann; Soukhoroukova, Arina; Skiera, Bernd (2007)
  Prognose von Marktentwicklungen anhand virtueller Börsen
  Herrmann, Andreas / Homburg, Christian (Hrsg.), "Handbuch Marktforschung: Methoden - Anwendungen - Praxisbeispiele", (3. Auflage), Verlag Gabler, Wiesbaden, 791-809
• Prof. Dr. Martin Spann; Mang, Stefan (2007)
  Versioning
  Albers, Sönke / Herrmann, Andreas (Hrsg.), "Handbuch Produktmanagement", (3. Auflage), Verlag Gabler, Wiesbaden, 681-698
• Prof. Dr. Martin Spann (2005)
  Analyse des Gebotsverhaltens im Reverse Pricing
  Diller, Hermann (Hrsg.), "Pricing-Forschung in Deutschland", GIM-Verlag, Nürnberg, 199-212
• Skiera, Bernd; Prof. Dr. Martin Spann (2004)
  Gestaltung von Auktionen
  Backhaus, Klaus / Voeth, Markus (Hrsg.), "Handbuch Industriegütermarketing", Verlag Gabler, Wiesbaden, 1039-1056
• Ernst, Holger; Soll, Jan Henrik; Prof. Dr. Martin Spann (2004)
  Möglichkeiten der Lead-User-Identifikation in Online-Medien
  Herstatt, Cornelius / Sander, Jan (Hrsg.) "Produktentwicklung mit virtuellen Communities", Verlag Gabler, Wiesbaden, 121-140
• Skiera, Bernd; Prof. Dr. Martin Spann (2004)
  Opportunities of Virtual Stock Markets to Support New Product Development
  Albers, Sönke (Hrsg.), "Cross-functional Innovation Management", Verlag Gabler, Wiesbaden, 227-242
• Skiera, Bernd; Prof. Dr. Martin Spann (2003)
  Auktionen
  Diller, Hermann / Herrmann, Andreas (Hrsg.), "Handbuch Preispolitik", Verlag Gabler, Wiesbaden, 623-641
• Skiera, Bernd; Prof. Dr. Martin Spann (2002)
  Preisdifferenzierung im Internet
  Schögel, Marcus / Tomczak, Torsten / Belz, Christian (Hrsg.), "Roadmap to E-Business - Wie Unternehmen das Internet erfolgreich nutzen", St. Gallen, 270-284
• Skiera, Bernd; Pfaff, Donovan; Prof. Dr. Martin Spann (2002)
  Wettbewerbsvorteile in der Distributionspolitik
  Zwerger, Florian / Paulus, Sachar (Hrsg.), "E-Business-Projekte - Warum sie scheitern und wie man sie zum Erfolg führt", Bonn, 25-78
• Skiera, Bernd; Prof. Dr. Martin Spann; Schultheiß, Michael (2001)
  Messung der Werbewirkung im Internet
  Albers, Sönke / Clement, Michel / Peters, Kay / Skiera, Bernd (Hrsg.), "Marketing mit Interaktiven Medien. Strategien zum Markterfolg", Frankfurt am Main, 223-236
• Skiera, Bernd; Prof. Dr. Martin Spann (2000)
  Flexible Preisgestaltung im Electronic Business
  Weiber, Rolf (Hrsg.), "Handbuch Electronic Business", Wiesbaden, 539-557

Other Publications

• Spann, Martin (2013)
  Interview mit Dr. Jörg Lübcke zum Thema „Digitalisierung der Geschäftsmodelle in der Medienindustrie"
  WIRTSCHAFTSINFORMATIK (WI), 55(3), 197-199
• Lösch, Hartmut; Reichhart, Philipp (2013)
  Mobile Couponing
  M-Commerce, Bundesverband Digitale Wirtschaft (BVDW) e.V., 23-27
• Spann, Martin; Dechant, Andrea (2012)
  Geschäftsmodelle in Großprojekten
  Arbeitspapiere des Instituts für Wirtschaftsinformatik und Neue Medien, LMU München, No. 1/12
• Böning, Steffen; Dämbkes, Andreas; Reichhart, Philipp (2010)
  Die M2M-Industry-Map Deutschland
  E-Plus Gruppe
• Prof. Dr. Martin Spann; Mang, Stefan (2008)
  Flexible Produkte – dem Kunden die Katze im Sack verkaufen?
  Niederbayerische Wirtschaft Juli 2008, 12-13
• Skiera, Bernd; Prof. Dr. Martin Spann; Soukhoroukova, Arina (2007)
  Innovative Tools: Idea Markets
  EFL Quarterly, 04/2007, 6-8
• Prof. Dr. Martin Spann; Bernhardt, Martin (2004)
  Reverse Pricing als innovatives Preisinstrument im Online-Vertrieb: Chancen für hessische KMUs
  IT-News, Hessisches Ministerium für Wirtschaft, Verkehr und Landesentwicklung, Nr. 3/2004, 9
• Skiera, Bernd; Prof. Dr. Martin Spann; Soukhoroukova, Arina; Kepper, Christoph (2004)
  Virtuelle Börsen im Marketing: Wie Erkenntnisse aus der Finanzmarktforschung Marketingprobleme lösen können
  Forschung Frankfurt, 2004 (3-4), 53-55
• Skiera, Bernd; Prof. Dr. Martin Spann (2002)
  Preise werden aufgebohrt. Preisgestaltung im Internet
  Cybiz, Nr. 10/2002, 26-28

Articles in Refereed Proceedings (National)