Institut für Electronic Commerce und Digitale Märkte




Empirical Seminar "Data Analytics" (Master)

Das Masterseminar findet wie geplant statt (Termine siehe unten). Meetings werden bis auf Weiteres virtuell durchgeführt.

Course overview

This course offers an introduction to data analytics. Data analytics is crucial in helping firms to solve today’s business challenges. Participants of this seminar will be exposed to tools and methods that support data-driven decision making. Besides developing participants’ skills in empirical data analysis, this course prepares students for writing an empirical Master’s thesis.

While many students have theoretical knowledge of econometric concepts, they often lack experience in applying those concepts to empirical problems before commencing their Master’s thesis. This seminar is intended to step into this gap. Each student (or student team) will be assigned a recent research paper in the field of electronic commerce, which was published in an international journal. Students will replicate the main empirical results of the respective paper and (if possible) provide and discuss additional analyses beyond the findings of the original paper.

The seminar takes an applied econometrics approach with a focus on valuable econometric methods for (causal) inference in economics and marketing. The seminar’s emphasis is on applications and interpretation of results. The seminar involves participation in two econometrics workshops, writing a seminar paper based on the replication project, and a final presentation of the results.

The aim of the seminar is to develop students’ skills in empirical data analysis. Particularly, this involves the improvement of their data-analytic thinking as well as training and hands-on experience in applying a statistical software.

Who should apply?

  • Students who want to receive credits for the module „Innovation” or “Innovation & Digital Business”
  • Students who plan to write an empirical Master’s thesis (at the ECM).
  • Students who want to apply econometric methods using STATA, a statistical software often used by economists

Students of which specializations are allowed to participate in the seminar?

  • Master of Science in Business Administration
  • Master of Science in Media, Management, and Digital Technologies (MMT)
  • Master of Science in Media Informatics

Application procedure

Please send us your current CV, a transcript of records (full LSF transcript including ALL courses – failed and passed), and a short statement why you want to participate in this seminar. Please send your application to

Deadline for applications is March 22, 2020.

Please note: Participation in the kick-off session means your registration is binding. For further information see also the examination board’s regulations:

Example topics

The following papers are mere examples and not the basis for the seminar projects. We encourage you to take a look at the papers and the available supplementary materials to familiarize yourself with the task.

Credits and grades

  • Course credit: 6 ECTS
  • Examination: Seminar paper and presentation. Both examination parts account for 50% of the total seminar grade


Dr. Lucas Stich
Alexander Pfaff, M.Sc.

We provide additional support by other teaching assistants.


Date and TimeActivityPlace
March 22, 12 noon Deadline for applications by e-mail to
April 24, 9 am – 10 am Kick-off session Virtual meeting via Zoom
April 28, 10 am – 2 pm            Workshop “Introduction to Data Analytics” part 1/2 Virtual meeting via Zoom
April 28, midnight Deadline for submission of project preferences
(please send 3 preferences in descending order)
by e-mail to
April 29, 2 pm – 6 pm Workshop “Introduction to Data Analytics” part 2/2
and announcement of project assignments
Virtual meeting via Zoom
June 29, 12 noon Deadline for submission of seminar papers
(please send a digital copy of your report (PDF) and your STATA files to your advisor and our secretary in CC)
by e-mail to advisor and
July 9, 12 noon Deadline for submission of final presentations by e-mail to
July 10, from 9 am Final presentations Virtual meeting via Zoom

Last updated March 26, 2020. Subject to change without prior notice.